SG Celebrity Productions

SG Celebrity Productions
79405 Highway 111, Suite 9205
La Quinta, CA 92253
Tel: 760 625 1521
Fax: 760 398 6363
Email: sgerard345@aol.com

National Mall Tours

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YOUR BRAND Mall Tour – How It Works

For the purpose of this proposal, we will reference Drake Bell as YOUR BRAND’s Mall Tour Star. However, we can also provide a host of other leading film, television and music stars that can be employed for the tour.
Please Note: this proposal does not ensure Drake’s commitment to the Tour. He is a major star in high demand. His participation - as well as the participation of any other stars - is always contingent upon the star’s final approval and availability.

Working Title as an example
“The Drake Bell Holiday Phone Tour”

Theme & Graphics
Tweens are extremely sensory and respond most positively to bright colors and movement. The Graphics used in our advertising and mall signage will therefore employ bright colors, contemporary styling and Illustrations mimicking explosions.

Timeframe
Any month, Any Holiday, Back to School, Spring Break

Brand Tie-in
One of the key objectives of YOUR BRAND Mall Tour will be not only to achieve association between the Tween Star and the brand, but to get the Star and consumers to actively engage with the brand. To achieve this objective, we will promote and produce an in-mall Contest featuring Drake Bell and YOUR BRAND.

	Each appearance by Drake Bell will be presented in a large open space within each participating mall to ensure maximum consumer attendance.
	Prior to the start of each appearance and during the appearance, Drake will acknowledge YOUR BRAND’s sponsorship of the event, as well as promote the brand Contest.
	Special tables will be strategically placed adjacent to the stage where consumers can sign up for YOUR BRAND
	Two weeks prior to Drake’s appearance - and as part of the in-mall promotion - each mall will include signage inviting fans to fill out an BRAND Contest Entry Form that includes their cell phone number (or that of their parents if they do not currently own a cell phone).
	Consumers will also be able to go to the BRAND web site to fill out an online form
	At the end of his performance, Drake will draw one of these forms from a large bin on stage - then use BRAND to call that person. If they are in the audience, they will be invited on stage and awarded a new BRAND.
	Drake will then be asked to draw a second entry from the bin, and using another new YOUR BRAND, call a second person. If that person is also in the audience, they will also be brought on stage and awarded a new BRAND.
	In addition to receiving a new phone, each winner will receive a free calling plan, plus have their photo posted in local-area brand stores.
	At the end of the tour, all winners may have the opportunity to have their photos posted on Drake Bell’s Web site.

NEXT : THE POWER OF THE MALL

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