 The first thing to recognize is that tweens are not teens, even though many companies lump the two together. During this formative stage of development, the difference of a year can be dramatic. Teenagers are far more informed and sophisticated with regard to TV, Movies Music, Electronics and Clothes. They are also far more skeptical and questioning of brands, the result being that their loyalty is often fickle.
Tweens are different.
While they are physically still children, socially they are beginning to explore what it means to be a teenager - a state they think is typified by the freedoms they feel they lack. Mall Tours enable them to experience this freedom by positively engaging with their role models and, by association, your brand. |
Because they are at an age where they have moved beyond their fantasy years and are actively looking for role models. Mall Tours are the only marketing vehicle which gives them these role models up close and personal -- with first-hand access to leading film, television and music stars such as Drake Bell, Ashley Tisdale, Corbin Bleu and others. These are the superstar icons that today’s tweens watch, idolize and emulate. Their ability to promote and endorse your products is unmatched.
Every one of these stars has huge drawing power with the tween market, generating crowds of up to 5,000 or more consumers at every mall where they appear. More importantly, they are stars that are ready to promote YOUR BRAND to their adoring fans during a YOUR BRAND Sponsored National Mall Tour.